Best Practices – Not to be Confused with “Common Practices”
There is a meme going around the email marketing industry right now that takes the term “best practices” as it relates to email, and reduces it to “common practices.” This is a very dangerous, slippery...
View ArticleOur Newest Free Service! Personalized Whitelisting Instructions Generator
What a great way to start the week – getting to announce our newest free service: our personalized whitelisting instructions generator, that creates personalized whitelist instructions that you can...
View ArticleQuick Checklist to Ensure That You are Following Best Sending Practices
We wanted to do a mid-year check-in to remind you to make sure that your emailing practices are staying in tip-top shape, and that your email marketing campaigns were minding their p's and q's to...
View ArticleRepurposing Transactional Email Addresses to a Mailing List is Not Ok
It is never ok to repurpose someone's email address - especially by putting it on a mailing list - without their express permission. Even if it were ok (which it isn't), it will cause the recipient to...
View ArticleWhy You Should Give Each of Your Customers Their Own IP Address
Over at our email accreditation service, SuretyMail, we strongly urge our senders who provision or otherwise host their customers' outgoing email to give each customer their own outbound IP address....
View ArticleSegregating Outbound Email Across Different IP Addresses Based on Opt-In Quality
Yesterday we talked about why you should give each of your customers their own IP address. But for various reasons, not everybody can do that - at least not right away - and so, as promised, today we...
View ArticleEmail Confirmation Messages are Not the Place for Advertising!
Confirmation messages are those messages that best-practices practicing email senders send to people who sign up for their mailing lists, to confirm that the person really wants to be on the mailing...
View ArticleWhy You Should Care More About Email Reputation than Whitelisting
Many of our customers come to us concerned about one thing above all else: whitelisting. And, you can find email service providers who tout right on their front page "We are whitelisted with many major...
View ArticleDo Not Use NoReply or DontReply as Your “From:” Return Address in Email
We've talked previously about why all the email addresses you send from (i.e. your email's "return address") should really exist. It's because if they don't, you're email is going to get junk foldered,...
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